The programme’s themes and four areas of hands-on experience.
R Beaute Youth Ambassador was a campus haircare programme for university students in Malaysia. It operated under R Beaute Sdn Bhd. Its themes were body positivity, social awareness and healthy beauty practices.
The programme brought together CSR initiatives, creative campaigns and salon experiences. CSR means corporate social responsibility. The programme promoted its beauty themes among young people through student ambassadors.
Student engagement took place on campus and online. The four named areas of hands-on experience were marketing, event planning, sales promotion and brand promotion. These are different fields of work; the table below explains their general focus.